Tuesday, May 31, 2005

Marketing Singapore-style

Normal media advertising is all fine and well, but there's something to be said about getting live actors and models to work the promotions. I like the buzz it creates and personally, I think it's a whole lot more memorable. For example, when the movie "The Ring 2" came out, or "Samara" as it was called over here, an actress walked around Orchard Blvd (Singapore's answer to Michingan Avenue) dressed as that creepy Samara, freaking people out and getting folks talking about Samara sightings.

In a more tranquil approach, Jeff and I passed this sleeping beauty last weekend promoting the beds and frequent customer program for a local hotel. Yes, she's sleeping standing up on a sidewalk, a feat I've rarely seen accomplished before.